https://www.copyandcontent.co.uk/about-me daily 0.75 2023-11-13 https://www.copyandcontent.co.uk/no-deal-brexit-guide-for-uk-exporters-to-france daily 0.75 2023-10-28 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/0e12573d-f700-4425-8e8e-5ae51cb22218/france+no+deal+export+country+guide.png https://www.copyandcontent.co.uk/ngr-template daily 0.75 2025-10-17 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/03800e7f-a9b5-4268-b51d-e7dd63696376/context+page+-+detail+collapsed.png https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/cf29fb3f-0cb6-4bbf-bd74-dc4b9be6cd09/characteristics+IA+UR.png https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/cf29fb3f-0cb6-4bbf-bd74-dc4b9be6cd09/characteristics+IA+UR.png https://www.copyandcontent.co.uk/my-work daily 1.0 2025-11-23 https://www.copyandcontent.co.uk/my-work/creating-a-stubhub-primary-ticket-sales-experience monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/6bc8fce6-1c4b-4e83-ae9f-17ade63de752/anthony_joshua.jpg https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/47820a46-792c-49e8-904e-392e21527c8a/matchroom+boxing+flows+2.png Case studies - Copy and Content - Creating a StubHub primary ticket sales experience for Joshua v Klitschko Map of the pages in the primary ticket sales buy flow https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/e3692fa7-3a8c-4c35-a6a2-ee969ac02d19/matchroom+boxing+price+point+page+ux+2.png Case studies - Copy and Content - Creating a StubHub primary ticket sales experience for Joshua v Klitschko Ticket selection page UX design for the Joshua v Klitschko boxing match https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/d33ab219-a218-43f7-aecb-d31299779f31/matchroom+boxing+price+point+page.png Case studies - Copy and Content - Creating a StubHub primary ticket sales experience for Joshua v Klitschko Ticket selection visual design prototype (produced by the designer) for the Joshua v Klitschko boxing match https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/3fce2ace-7827-4dc4-95f6-e64fe68db4bc/matchroom+boxing+price+point+page+mobile+visual+design.png Case studies - Copy and Content - Creating a StubHub primary ticket sales experience for Joshua v Klitschko Ticket selection mobile design specification to guide the front end developer (produced by the designer) for the Joshua v Klitschko boxing match https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/f29e74af-a3a6-4afb-80d8-4b74616da5f8/stubhub+primary+ticket+onsale+war+room.png Case studies - Copy and Content - Creating a StubHub primary ticket sales experience for Joshua v Klitschko The team in action during the Joshua v Klitschko boxing match onsale with me on the right of the image https://www.copyandcontent.co.uk/my-work/showing-partners-how-stubhub-could-sell-festival-tickets monthly 0.5 2023-10-22 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/1697975500792-UAUSW4327VTEBQTPFNYQ/music+festival.jpg https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/af046a8d-461f-4466-b42e-e60bded21010/competitor+review.jpg Case studies - Copy and Content - Showing partners how StubHub could sell festival tickets Samples of a review of competitor festival ticket sales content https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/316447e0-f73b-4370-a85d-6b821eaff14a/Primary+%26+Festivals+%26+Cart+stubhub+review.jpg Case studies - Copy and Content - Showing partners how StubHub could sell festival tickets Review of StubHub browse and buy flows for festival ticket sales https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/e466673e-df52-431d-9ed2-a977909c392c/Primary+%26+Festivals+%26+Cart+-+content+analysis.jpg Case studies - Copy and Content - Showing partners how StubHub could sell festival tickets Analysis of competitors' festival ticket structures and content https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/ae469f5d-b0b5-4cf6-b9be-8b4018fcb9bf/new+and+old+journeys.jpg Case studies - Copy and Content - Showing partners how StubHub could sell festival tickets Top level outline of StubHub ticket sales current and new journeys https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/df485502-317f-4815-a6e2-c5e455350bc9/Primary+%26+Festivals+%26+Cart.jpg Case studies - Copy and Content - Showing partners how StubHub could sell festival tickets Netlife's core model showing business and user needs, paths in and out and content for StubHub festival category page https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/57ff0c47-dc28-42f9-8f9e-b2932fb556d1/mobile+prototype+screen+grabs.png Case studies - Copy and Content - Showing partners how StubHub could sell festival tickets Screen grabs from the StubHub festival tickets browse and buy flow prototype for mobile https://www.copyandcontent.co.uk/my-work/getting-tescos-message-out-about-healthy-and-ethical-eating monthly 0.5 2023-10-27 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/42815a60-b302-40a6-a1b7-ce0933844f28/tesco_glycaemic_index_leaflet https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/1ba77cc3-8735-4f0d-99fb-c853b992da94/tesco_leaflet_gi-1+front+cover.jpg Case studies - Copy and Content - Getting Tesco’s message out about healthy and ethical eating Front cover of Tesco's Glycaemic Index leaflet https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/b364e0d2-e8e8-4e80-97a8-1d0489f9fb27/tesco_leaflet_gi-2.jpg Case studies - Copy and Content - Getting Tesco’s message out about healthy and ethical eating Inside 2 pages of Tesco's Glycaemic Index leaflet https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/02614bfa-b1b2-4a19-a7bf-69df7fe51306/tesco_ft_adv.jpg Case studies - Copy and Content - Getting Tesco’s message out about healthy and ethical eating Tesco Fair Trade advertorial 2 page spread https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/1697983938950-27YIGRHYXPBZNJOM8I79/tesco-slider-poster.jpg Case studies - Copy and Content - Getting Tesco’s message out about healthy and ethical eating Nut labelling poster for Tesco head office https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/fc4f6fa6-6b87-4160-8113-b7beb6102e8f/tesco_diethealth_home+%282%29.jpg Case studies - Copy and Content - Getting Tesco’s message out about healthy and ethical eating New Health & Diet section on the Tesco website https://www.copyandcontent.co.uk/my-work/making-it-easier-for-hsbc-customers-to-find-the-products-they-want monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/7eb3ac28-71b0-425e-96ba-df2b1fe0af97/Man+working+on+the+roof+of+a+house.jpg https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/4a8846ae-3bc0-49e0-a5b3-03b938982a6d/hsbc-segment-landing-page-original-design+cropped.jpg Case studies - Copy and Content - Making it easier for HSBC customers to find the products they want HSBC starting a business landing page before A B testing https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/c22bf33c-23ad-4ebe-8d8d-b16dcf0aa37a/hsbc-segment-landing-page-current+cropped.jpg Case studies - Copy and Content - Making it easier for HSBC customers to find the products they want HSBC business banking landing page after A B testing https://www.copyandcontent.co.uk/my-work/demonstrating-hsbc-credentials-to-corporate-banking-customers monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/03d75472-5224-4dd1-82ac-001cf26436cc/Headshot+of+a+businessman+in+a+suit+outside+an+office https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/a2b056fa-9177-4c4a-add1-7920f257f766/HSBC+concept+2+cropped.JPG Case studies - Copy and Content - Demonstrating HSBC credentials to corporate banking customers Page showing look and feel idea for HSBC's corporate website https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/7f34541d-e551-4d58-ac88-31c268f49293/HSBC+concept+4+cropped.JPG Case studies - Copy and Content - Demonstrating HSBC credentials to corporate banking customers Page showing information architecture organised around achieving business goals for HSBC's corporate website https://www.copyandcontent.co.uk/my-work/winning-business-for-an-agency-new-to-digital monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/99899141-e023-417b-9860-62c1944f6de2/morrisons+video+recipe+demo+portfolio.png https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/bf54d71b-cb6d-46e7-ae1f-9518c0816c84/ezine_cover.jpg Case studies - Copy and Content - Winning business for an agency new to digital Front cover of the digital customer magazine demo for Morrisons https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/557ecc85-bbc7-4048-a870-877a945bafbd/digital-magazine-wine.jpg Case studies - Copy and Content - Winning business for an agency new to digital Inside spread on wine in the digital customer magazine demo for Morrisons https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/7917aeb5-a8d5-4b57-9e30-c0f17d8b681b/ents+spread.gif Case studies - Copy and Content - Winning business for an agency new to digital Inside spread showing supplier funded promotions in the digital customer magazine demo for Morrisons https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/765ffa3f-fe4d-4a3c-86b1-409c3bffd805/simple+meals+book.jpg Case studies - Copy and Content - Winning business for an agency new to digital More ideas for Morrisons - front cover mock-up of the cook book from the winner of 'Chef Idol' https://www.copyandcontent.co.uk/my-work/eye-catching-christmas-shopping-idea-for-littlewoods-customers monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/126638e0-e071-4ce5-af3d-845a1960d006/Women+sat+together+with+laptops+shopping+online https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/8a9e8383-369c-4a8d-91da-897f5962da0c/LWCD_Homezone.jpg Case studies - Copy and Content - Eye-catching Christmas shopping idea for Littlewoods customers Early mock up of the home products section in the Littlewoods Christmas shopping CD https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/87afb1e0-70d5-4f7d-887a-317c37d668dd/LWCD_home_chicstyles.jpg Case studies - Copy and Content - Eye-catching Christmas shopping idea for Littlewoods customers Early mock up of product detail information in the Littlewoods Christmas shopping CD https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/67122f93-5dba-4ac6-8b99-19d2c6225910/LWCD_Electricals%26Appliances.jpg Case studies - Copy and Content - Eye-catching Christmas shopping idea for Littlewoods customers Early mock up of the electrical products section in the Littlewoods Christmas shopping CD https://www.copyandcontent.co.uk/my-work/showing-off-capabilities-of-a-new-phone-to-vodafone-customers monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/09aad8be-b85c-4113-9628-5eacabb99085/vodafone+palm+treo+launch+content https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/2f942ac0-15e0-4921-87bd-7a4d36074cfd/vodafone-slider-intro-1.jpg Case studies - Copy and Content - Showing off the capabilities of a new phone to Vodafone customers Screen shot of the Vodafone introduction to the Palm Treo https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/25e06d82-544d-411d-8f59-613b3feb4bb0/vodafone-slider-explore-1.jpg Case studies - Copy and Content - Showing off the capabilities of a new phone to Vodafone customers Screen shot of the Vodafone content exploring Palm Treo features https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/e4bd052a-1888-4d45-9914-ef19cb9df689/vodafone-slider-dectree-1.jpg Case studies - Copy and Content - Showing off the capabilities of a new phone to Vodafone customers Screen shot of the Vodafone decision tree helping users pick the right Palm Treo email solution https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/3e9fa83e-0e41-4b3f-8b70-11c517e7c2ee/vodafone-slider-emailoverview-1.jpg Case studies - Copy and Content - Showing off the capabilities of a new phone to Vodafone customers Screen shot of the Vodafone triage taking Palm Treo buyers to the appropriate next step https://www.copyandcontent.co.uk/my-work/helping-hsbc-have-better-conversations-with-customers monthly 0.5 2023-10-27 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/1697975998126-JN6YSGFDHLHHTCT9OSA1/female+in+workplace+using+laptop https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/964923af-4926-4037-ab0b-105bf3923880/photo+%282%29.JPG Case studies - Copy and Content - Helping HSBC have better conversations with customers Start page of HSBC's business review tool https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/448c6da9-7808-4ea0-83d7-77df7bbecbab/photo+%284%29.JPG Case studies - Copy and Content - Helping HSBC have better conversations with customers Page that enables selection of a topic to review in HSBC's business review tool https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/db8498e4-b8a0-4717-993c-3e2ffbf8dd34/photo.JPG Case studies - Copy and Content - Helping HSBC have better conversations with customers Page that asks the user about buying and selling overseas in HSBC's business review tool https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/9cf92257-8ede-439e-8564-be6a60a9a136/photo+%283%29.JPG Case studies - Copy and Content - Helping HSBC have better conversations with customers Page that shows a customised report in HSBC's business review tool https://www.copyandcontent.co.uk/my-work/my-work/actionable-information-for-uk-exporters-in-a-no-deal-brexit monthly 0.5 2025-11-23 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/86e5608b-ceeb-4c76-bca6-2cf5365d1cc7/Container+ships+at+UK+port https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/166a9096-eb7c-45f7-a4cf-aba91592e8e0/no+deal+guide+user+story.png Case studies - Copy and Content - Actionable information for UK exporters in a no-deal Brexit from GOV.UK User story for a UK-based exporter in the event of a no-deal Brexit https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/3e161a61-4abc-45b2-a1fa-a2471d0a1463/no+deal+guide+user+journeys+2.png Case studies - Copy and Content - Actionable information for UK exporters in a no-deal Brexit from GOV.UK Top level sketch of a no-deal Brexit user journey https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/45a68b7c-f9d6-4322-81e3-5baa0d44f4c1/no+deal+guide+content+componets+doc.png Case studies - Copy and Content - Actionable information for UK exporters in a no-deal Brexit from GOV.UK Sample of no-deal Brexit content components and variants https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/5d117ad2-d1af-4436-a82f-83e26ca5a0d9/no+deal+guide+matrix+3.png Case studies - Copy and Content - Actionable information for UK exporters in a no-deal Brexit from GOV.UK Matrix that governed which no-deal Brexit content components went into which export guides https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/2238de76-7af2-4f3c-8aa1-fec03d74ca60/no+deal+guide+country+page+france.png Case studies - Copy and Content - Actionable information for UK exporters in a no-deal Brexit from GOV.UK France no-deal Brexit export country guide https://www.copyandcontent.co.uk/my-work/9-sites-transformed-into-one-for-uk-research-and-innovation monthly 0.5 2023-10-26 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/0bcc260d-9d7c-4a9f-9a2c-1595f6855008/female+scientist+in+lab+looking+into+microscope https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/3f73397c-739a-4311-bd73-9b4aed01c23f/2023-10-26_07-47-06.png Case studies - Copy and Content - 9 sites transformed into one for UK Research and Innovation Visualising page and document relationships and traffic, and applying topic themes to each site https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/abd7967a-db72-4573-8b49-0bdd9d4c7e64/FDAD+url+mappings%2C+concept+models+and+other+stuff-concept+models.drawio+%282%29.png Case studies - Copy and Content - 9 sites transformed into one for UK Research and Innovation Conceptual models showing a couple of options for how users could get to reorganised content https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/af8e2431-8077-46c7-b79f-b5ee503c0585/fdad+prototype.png Case studies - Copy and Content - 9 sites transformed into one for UK Research and Innovation Building an early prototype in Axure to put into testing https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/4e56959d-bf49-4f48-b83a-0c9ce4a5ccb1/fdad+data+circles.png Case studies - Copy and Content - 9 sites transformed into one for UK Research and Innovation Iterated prototype https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/9ba794e6-c453-46e8-80dc-2c6b85f0ac6a/2023-10-26_07-52-19.png Case studies - Copy and Content - 9 sites transformed into one for UK Research and Innovation The published section landing page in 2023 https://www.copyandcontent.co.uk/my-work/designing-a-new-govuk-service-to-support-business-rates-reform monthly 0.5 2025-11-22 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/cc71fe7e-9bec-4214-9998-fc1d19dd00f3/shopkeeper.jpg https://www.copyandcontent.co.uk/my-work/write-govuk-error-messages-with-ai monthly 0.5 2025-11-23 https://images.squarespace-cdn.com/content/v1/6532a25cff876360ae87b66e/6101ae37-ce04-471e-a45b-f5f8c266e437/AI+generated+image+of+woman+working+on+a+laptop+with+cat+sat+on+the+desk.jpg